Research On Customer Segmentation By Using Hierarchy Analysis And Cluster Analysis

China’s "80" and "90" crowd will step into married stage, this situation will continue until 2025, which is bound to bring China’s "baby boom", baby products industry market unprecedented; secondly, sustained high growth of China’s GDP, consumer purchasing power is also increased, driven by the overall growth in consumption; and third, thanks to China’s economic transformation, stimulating domestic demand must be the baby priority; and finally, the increasing spread of paternity cultural promotion in China. These factors determine the Chinese baby necessities industry economic will be sustained and rapid development in the right direction, our baby necessities industry is facing unprecedented opportunitiesBD company is located in Guangzhou, China, is engaged in the production of baby supplies medium-sized private enterprises. In recent years, the company developed rapidly growing, cost continues to rise. In an increasingly competitive today, companies urgently need to improve customer relationship management, integration of customer resources, stable customer relationships, enhance customer value. So how BD company implemented customer management, for enterprises to retain customers, increase the company’s revenue has a positive meaning, but the premise of customer management is to segment customers.In this paper, Firstly, the theory of customer management, customer segmentation representation, introduced some scholars research on customer segmentation, etc., to lay the theoretical foundation for this study customer segmentation of BD company. Then the theory referred to herein do a comprehensive overview, including customer management, customer segmentation, AHP and cluster analysis methods for the study of the direction. Then the status quo BD’s do a more comprehensive analysis, including the company’s current state of development, the company has customers management, corporate customer segmentation scheme and the company conducting segments problems and short board, corporate customers by collecting BD information on the data selected brush, choose meaningful data for this study, the use of AHP method to determine the index weight, calculated at the various customers through the current value and potential value of the business, and then use the software spss assessment conducted by experts dimensional clustering, all current customers of the company are divided into four categories, namely, high-value customers, sub-high-value customers, potential customers, low-value customers, based on customer attributes, made for all types of clients marketing management strategy. Finally, the company also raised BD customer management recommends safeguards to protect customer relationships, as to the positive direction of development.