Cross-Cultural Communication Research Of "Chinese Elements" Clothing Brand

"Chinese elements" from the Chinese culture for thousands of years of Chinese culture is the essence of the precipitation in refining, through a variety of Chinese elements or abstract or concrete way to reflect Chinese culture. Clothing brand development is economic development as the pillar, along with China’s economic, cultural and political strength, our clothing brand has been a great development. In the new century, "Chinese elements" widely sought after, with the fashion style of the clothing design it’s binding to form a "Chinese elements" clothing brand, without showing the infinite charm of Chinese culture, but also to promote cross-cultural communication in the world influence.I looked at many of the relevant literature, and with a variety of theories learned, such as cross-cultural communication, semiotics, etc., into the cross-cultural analysis of the characteristics of Chinese elements clothing brand, first introduced "Chinese elements" related concepts and theories, Further study of the clothing brand’s cross-cultural communication implementation and study of cultural differences in communication process obstacles, analytical problems exist in the communication process, and thus the corresponding countermeasures.A specific term of content, text is divided into six parts. The introduction mainly combed current research related to this topic, find the relevant theoretical support. The second chapters interpret and define the relevant theoretical concepts "Chinese elements" as well as cross-cultural dissemination. In the third chapter discusses the implementation and impact factor "Chinese elements" clothing brand. The fourth chapter analyzes and summarizes the main issues, "Chinese elements" clothing brand in the process of cultural transmission thereof. The fifth chapter is to propose a feasible recommendation based on issues rose in Chapter IV. In the epilogue, the author of this paper made a rough summary.