Research On Internationalization Evaluation Index System Of Chinese Well-Known Clothing Brands And Its Application

In this paper, the Government unveiled the "Textile Industry" Eleventh Five "Development Program", "Textile Industry Promotion Plan", "textile industry restructuring and revitalization plan," and China's leading apparel companies have have to go abroad, the layout of the overseas market, in order to more the context of long-term development, the establishment of international brand evaluation system for Corporations.First, this thesis international development theory and foreign companies and international studies degree appraisal theory was based on well-known clothing brands in China's international evaluation index system, from the overseas sales ratio, number of stores overseas sales ratio, an international mode of operation, international organization, international recruitment and fund-raising rate of six overseas perspective, the brand is more comprehensive measure of the degree of internationalization. Meanwhile, the index system, based on the established international norms cobweb model and the specific application of the model algorithm. Numerical results based on international.Secondly, the higher the domestic impact of the three garment enterprises as a model of the empirical study, respectively , Li Ning Company Limited, (hereinafter referred to as Li Ning), Youngor Group. (hereinafter referred to as the Youngor) and Bosideng International Holding Limited ,(hereinafter referred to as Bosideng), analysis of three companies at this stage of the brand internationalization. At the same time, the use of comparative research methods, from the model of the six companies of the three horizontal, vertical comparison and analysis of brand internationalization.Finally, this paper points to improve enterprise internationalization proposal, first, by increasing the number of stores overseas sales ratio and choose the right way to improve the international operations of overseas sales. Second, the establishment of an international talent training mechanism, to absorb and train international personnel. Thirdly, we should broaden the financing channels for overseas funding to improve the overseas rate.