Research On Customer Manager In Y Bank Performance Management Based On Competency Model

With our domestic Banks’ full opening and the development of information technology, the competition between domestic commercial Banks and foreign Banks, domestic financial institutions, is more and more fierce, which brings serious challenge to the medium-sized and joint-stock commercial bank with small size and less scope of business.The competition between enterprises dues to the competition of enterprise staff. Customer manager is a concept of the new type of modern marketing product in the modern commercial bank, which "to customer demand as the center", as the main force of the development of banking business. Perfect performance management system can ensure the fair and impartial evaluation and incentive customer managers to improve performance constantly, and then improve the level of business. Y bank has carried on the positive exploration in terms of performance evaluation of customer managers for many years, accumulating rich experience. At the same time, with the change of external financial situation, the current performance evaluation mechanism of manager exposed many problems, such as unscientific evaluation indicators, lack of communication with staff, inadequate evaluation result application, and so on. Those problems can affect the positive initiative of customer manager seriously, and it can not adapt to the requirement of the competition environment between contemporary banks. Therefore, commercial Banks need to strengthen the consciousness of customer manager’s performance management and introduce new performance management tool to improve the existing performance management system of small and medium-sized joint-stock commercial bank.This paper is divided into six parts during the research.In the first chapter, we introduce the research background, the meaning of thesis research, and summarize the relevant research results at home and abroad, identifying the research deficiency and asking questions to show the innovation of the article. In the second chapter, we mainly summarize the current research of performance management and customer manager competency theory in order to lay theoretical basis for the paper writing. The third chapter analyzes Y bank present situation of customer manager performance management and existing problems, and puts forward the necessity of introducing competency model to customer manager performance management. The fourth chapter builds the customer manager competency model integrated with using the job analysis, questionnaire surveying method, surveying customer managers in small and medium commercial banks. The fifth chapter expounds the application of competency model in Y bank customer manager performance management process, carrying on the beneficial attempt to improve the performance management work, and puts forward general evaluation of application effect and suggestions that should be paid attention to in the course.At last, the paper has carried on the summary description, the deficiency and prospect of the study.