Research On Effecting Factors Of Usrs’ Continuous Use Intention From Classified Information Website

Classifieds site Craigslist’s success, promote s the development of China classified information website. In 2005, China appeared a large number of classified information website, in 2006, the total number of China classifieds site about 3000. Classified information website is a new way of information dissemination, it is easy for user to find information and share information on the internet,which speeds up the rapid flow of information. Classifieds site gives users a lot of convenience, classified in formation website also developes rapidly. Since 2010, the domestic classifieds site has shown a lot of problems, such as poor quality of information, and poor user experience, slowing the development of the site, some users would no longer continue to use the classified information website. User’s continued use of classified information website is guaranteed to succeed, It is a necessity to study the influencing factors of classifieds site.This paper studies the current situation and extant problems of the domestic and international classification information website, and reviewes some literatures about classified information website and continuance intention theories, domestic and foreign scholars study th e user’s continuance intention based on the perspective of information system. This paper takes expection confirmation model as the theoretical basis based on literature review of information system continuance. Considering the characteristics of domestic classified information website, this model combines perceived ease of use, perceived switching cost, system quality, information quality, service quality five impact factors to construct a research model of classified and information website user’s continuance intention, it also puts forward 11 hypotheses based on model.This paper makes reference to the mature scale of previous studies, and does a small sample pre-test to adjust items and forms the final que stionnaire, it conducts a survey through online questionnaires. This paper uses Smart PLS to analyze the 227 valid questionnaires to verify the hypotheses and the model. It turns out that the model is effective and 11 hypotheses are supported empirically.Data analysis results show that perceived ease of use and perceived switching cost are positively affecting continued use intention. System quality, information quality, service quality is positively affecting satisfaction. This paper explains the results of hypotheses testing combining with characteri stics of classified information website and provides suggestions and references to operators according to the research conclusions. This paper discusses the classified information website from the perspective of information system, it enables relevant researchers and operators to understand the influenceing factors of continuance intention of classified information website, it can promote operators to improve services and user experience.