Empirical Research On Internet Financial Products Investment Return Volatility

The advent of the era of web 3.0 brought earth-shaking changes for people’s life, big data has brought unprecedented convenience, at the same time also play s a great role on the development of the economy. The development of the internet technology can represent the technical level of a country, and for now it has infiltrated into all social aspects, playing an important role. The combination of the Internet technology and the finance has brought enormous shock to the traditional financial industry, in addition, the consequent internet financial product becomes a powerful competit ion for traditional financial products. Tradit ional financial institut ions are taking measures for a new development in internet era, research on the pattern, development situation and income level of this field has increasingly become the focus of academic circles.Select two typical products in internet financial field, make a verifying research on their profit fluctuation. Explore the applicabilit y of the model through the analysis of the characteristics of financial products and statistical analysis of data samples, the result shows that there are abnormal distribution, autocorrelation, first-order difference stationary and heteroscedasticity in the return series. Based on the above research, construct the ARIMA- GARCH model of the return series, and apply the EGARC H model to study asymmetric effect. O n the other hand, explore the product yie ld fluctuation changes along with the development of the time through building variance models in stages.Finally, based on the above research, treat the model result and the reality situation as entry point, on the basis of three angles of internet enterprise, government and individual investors, put forward some effective countermeasures to promote the healthy development of the internet financial market. Internet enterprises, for example, should strengthen self-discipline, accelerate the establishment of early warning mechanism and so on; government should create loose development environment for the development of Internet banking, establish and perfect the system of regulation and law; investors in this fie ld should be very careful when choosing internet p roducts to invest and focus on the change of income and macroeconomic environment.