The Program Of Semir Merger A High-brand Corporation In Clothing Industry

Mergers and acquisitions as a way to expand corporate, integrate s of resources, adjusts the industrial structure, achieves diversification rapidly, used in many enterprise development. Apparel industry as an important part of national economy, fully embodies the level of economic and social development, people chase luxury clothing increasingly cause acquisitions boom, a lot of low-end business apparel companies wanted through acquisitions into the high-end market. However, mergers and acquisitions is a complex project involving many issues and relations, it is essential to make a program for it.This paper reviews current research and analyzes related issues of the basic theory of mergers and acquisitions. Analyzing the Semir development status, noting that the problem of low capital efficiency, market saturation, brand underused existing in Semir, analysis of the mergers and acquisitions motive of Semir, and designs mergers and acquisitions program. According to market space, growth potential, trade barriers, competition, profitability, chooses the high-end women’s market as the target, according to the needs of mergers and acquisitions, initial screening, the company established the five alternatives, according the financial situation, market, technological progress, channel management, business management five aspects, designs a AHP model including three levels, 13 dimensions, then choses the target company.Then uses cash flow method and the market price-earnings ratio method. Then designs the transactions and structure, and put forward for the acquisition risk and control measures, including negotiations risk, anti-merger risk, contract risk, pricing risk, ensuring this program can success.