Business Plan On A Visual Search And Augmented Reality(VSAR) Based Fashion E-commerce Platform

Users demand more pictures rather than texts in the new Internet era, leading to more visual search requirements. Photo shooting and searching have created new market opportunities.Further to better search results, better experience is more and more expected. Augmented reality is a solution to more realistic experience on trying products, by embedding 2D/3D photo/video of products into the real scenarios.The present thesis provides an all-in-one shopping platform to meet the above demands of users. On one hand, it can promote the average revenue per user and total sale with more accurate search, vivid virtual-reality and friendly social networks. On the other hand, it attracts online user traffic for sellers, particularly those heavily rely on offline sale.The present project needs an initial kickoff fund of $10 million yuan. The projected three-year revenue is 1 billion yuan and the break-even point then will be achieved. The user base will reach 5 million. Since the fourth year the projected profit will keep increasing at a rate of 50%, with an initial profit of 20 million yuan.