Empirical Study Of Corporate Social Responsibility, Consumer Response And Financial Performance

Corporate social responsibility has always been a hot topic of academics and practitioners, this is due to the frequent occurrence of internal problems, such as staff pay talks, consumer rights, creditor debt collection, supplier payment collection, etc., focus the concerns of the community. The essence of these problems is the lack of corporate social responsibility. However, because the community did not agree our understanding of corporate social responsibility, but also no systematic and generally applicable corporate social responsibility system and a full complement of relevant laws and regulations, academic research has not yet formed a unified conclusion. This paper as a background, select food industry companies as samples, analysis of corporate social responsibility, consumer response to the impact on financial performance.In recent years, the food industry security incidents erupted many times, when we reflect on these events, but had to admit that a serious lack of awareness of corporate social responsibility is the source of the accident. Therefore, establish a sense of social responsibility, the implementation of corporate social responsibility, is a required course for every business. Enterprises should establish the correct values, not because of profit while ignoring the responsibilities of their shoulders. No investors, creditors, financial support, no policy support of the government, not the supplier of raw materials to support, no support staff productivity, there is no consumer demand to support corporate earnings is a source of water. Of course, social responsibility will inevitably lead to expenditure costs, but we need to guide companies recognize these behaviors can enable enterprises to win the trust of the various stakeholders, to create conditions for the healthy development of enterprises. In addition, the paper selected consumer response as an intermediate variable, and consumers as an important stakeholder feedback on its CSR behavior can be reflected directly from the consumer behavior, if companies can win the favor of consumers, so its social responsibility may be partially compensated for the cost of the response from the consumer, this power can be very good to encourage corporate social responsibility. Therefore, the study of consumer response to impact on corporate financial performance is very necessary. Specific studies of the article as follows:The first part includes Chapter 1, Chapter 2, preface discusses the background and the basic status of proposed research topic of this article. At the same time, describes the purpose and significance of this, the frame structure of the article, the Institute uses specific methods and innovations that may exist. He summarized the relevant theoretical research results at home and abroad on corporate social responsibility, consumer response and financial performance, on this basis, the proposed contents of this paper.The second part is Chapter 3, the theoretical basis of this paper, discusses the theory of corporate social responsibility research institute is based, including the stakeholder theory, contract theory, consumer behavior theory. At the same time, he summed up a variety of corporate social responsibility and financial performance measure measure of scholars currently in use.The third part includes Chapter 4, Chapter 5, Chapter 6, focuses on the universal character and the status of China’s food industry, explains the basic situation and the causes of China’s food industry is to fulfill social responsibility, and pointed out that the food industry targeted stakeholders and should fulfill its social responsibilities. The theoretical basis of the previous text, put forward the hypothesis of this paper, the study sample selection and design of the required study variables, through empirical analysis to verify the hypothesis proposed. Finally, the full text of the normative research, combined with the results of empirical research results, analyze the proposed hypothesis of rationality and reason, and targeted to give recommendations accordingly. At the same time, based on the actual situation of this article, we put forward the need to improve the deficiencies in the future.