The Research On The Dimension Of Corporate Social Responsibility Based On The Theory Of Stakeholders: From The Perspective Of Consumer's Perception

The issue of corporate social responsibility (CSR) has received more and more recognition from both academy and business. CSR become an important index of stakeholder evaluating corporation.The consumer'attention to production is changing. The consumer cares about not only crucial factor of production,but also producting course, refer to CSR such as environment protecting, labour and community.At the same time, more and more scholar study on the relationship of CSR and corporate behalf.The better CSR can improve corporate reputation and brand equity, enhance customer loyalty. It is a universal focus on how to strategic perform CSR. According to the research of academy and practice all around the world,this thesis studies on the content of CSR based on stakeholder and dimension of CSR from the consumer's cognition.The paper begins with the concept of CSR, coordinates and analyzes some literatures about appraising index of CSR, introduces the theory of company's social performance and benefit correlation. The paper is supposed to study on appraising indexes of CSR in the view of consumer's perceiving, with the aim for company to fulfil social responsibility in a better way. Corporation social responsibility and its stratagem are combined to offer academic supporting, index system of CSR with administrative levels, and questionnaire for consumers is made. The questionnaire is made in Tianjin University including 200 students. First, a frame is introduced. Subsequently, visiting with consumers is made. At last, confirm that corporation social responsibility is appraised by the responsibility of circumstance protection, community's support and consumers'attention. Data from questionnaires is analyzed by the analyze of SPSS, with gene analysis and main element analysis, at the same time, kinds of variable are classified and verified for its reliability. Infection from consumers of CSR's appraising indexes is recognized, the paper is concluded the latitudinal list of CSR canonically and systemically, in the base of consumers'cognizing in domestic enterprises.