The Impact And Countermeasure Of Interest Rate Liberalization On Bank Financing Products

Interest rate liberalization reform is the key of finance system reform. According to the meeting of 18 th Party,which says to promote market-oriented interest rate reform and set up modern finance system to improve economics. The interest rate liberalization is financial institution operating interest rate in the money market interest rates; financial product is that commercial bank designs and sales capital investment and management plans in view of specific target audience on the basis of the analysis of the potential target audience research. On one hand, in recent years, the process of the marketization of interest rates continuously pushes forward, China’s financial environment is more and more free and open, financial institutions become more intense, the price of the bank financial products become more rational, at the same time, this gives great impact to financial products. Interest rate liberalization promotes the birth and development of financial products, the development of financial products is inevitable result to promote interest rate liberalization reform steadily. In order to meet the demand of the interest rate liberalization and market, financial products must continue to innovate and move forward to meet the different needs of customers; on the other hand, at the same time, as financial products develops rapidly, it shows some problems on the type of structure, transparency, lack of financial knowledge, information disclosure as well as other aspects of risk disclosure.On the basis of relevant information in the above, firstly, we discuss the background and significance, then give the study and research at home and abroad,elaborated review, research methods and content; Secondly, we discuss the basic theory of interest rate liberalization and concepts of financial products, which laid the theoretical foundation for the subsequent in-depth research; Lastly, on the background of interest rate liberalization, in connection with the challenge of the financial products, this paper proposes countermeasures in response to the interest rate market financial products should be taken from tactics, foreign banks experience and product risk control three aspects.