XX Pre-Planning Research Project In Huizhou

With the rapid development of society and the economy, the real estate market has become increasingly fierce competition. How do real estate development projects should trader to face this situation, the relationship to the success of the project, whether a company get to achieve profits targets. Project pre-planning as a programmatic document guiding the project, work on the development of an overall analysis of the project plan to determine the construction of objectives, programs, measures, is a key part of the preliminary work. Scientific, rational, systematic and innovative good pre-planning is an important step towards success in real estate development.In this paper, the current status of the real estate development of China and the Huizhou region to be analyzed to Huizhou XX project as a starting point for research, the project overview and detailed SWOT analysis, define the project location; Through market research, classification summary, conduct customer orientation analysis using AHP to select the target market; according to the positioning of the project and the locked target customers, the project’s product positioning, price positioning, investment estimation and financial analysis, marketing and other aspects of the pre-planning research, development and implementation of the project to establish a clear The goal, so that a more practical operation of the development and construction work, science. By pre-planning research, and project implementation feedback, and pre-planning aspect of the project has achieved initial success.According to the feedback of project implementation, verification of pre-planning study of Huizhou XX project is comprehensive, scientific, reasonable, and at the same time confirmed the pre-planning of real estate projects is the key to development. Through this study, the project location Huizhou XX project development, architectural design, investment analysis provides a theoretical basis and practical guidance.