Research On Market Development Of Skoda Car In Indian And Chinese Markets

China and India are Asia’s largest and most important emerging markets, and also the leading representatives of developing countries in the automotive industry. The most famous Czech enterprises namely Skoda has long-term production and business activities in the two regions.But the Czech car brand achieved very different market performance results in Chinese and Indian market. The marketing performance of Skoda in Chinese market remarkably outstrips the Idian market. This paper combines market background of development differences in the two largest developing countries-namely China and India, deeply analyzes the developlment strategy differences of Skoda car in the two markets, at the same time combines the differences of customers characterestic in the two markets, the economical development differences, differences of market freedom as well as of the brand awareness analyzed the background reason of differences in the market performance in China and India, and made a reasonable prediction of its future market development.Firstly, the first part of this paper introduced the whole research framework and the expansion methods in the main market analysis part.The second chapter of this paper made a brief summary of all reference research theories that are useful to study the overseas market development of multinational companies. It includes the marketing theory, marketing research methods and theoretical review of the SWOT analysis method. The third and the fourth chapter of this paper analysed market development strategy as well as the practical implementation of each Skoda car’s strategies in the market of China and India, study the current situation, development trend and the consumption market characteristics of the host country. Analyzed Skoda market position and marketing strategies in both Chinese and Indian markets,then found existing problems. Identified Skoda company’s own strengths and weaknesses, problems faced, threats and development opportunities through SWOT analysis comparison between the two countries in the domestic market environment. The fifth part made a policy analysis of Skoda car in view of the performance of the two markets, found solutions and improvement strategies that Skoda could apply to stabilize the local auto market position, and ways to increase sales and expand market share. The last part of this paper made a comprehensive summary and prediction of the future development trend.