Research On Code.T Tea Company’s Products Marketing

The research object of this thesis depends on Code.T Tea Company. As the research purpose, the content is to research and diagnosis its strategies in products marketing, and put forward some reasonable suggestions for improvement according to the market and business conditions.In the past, Code.T Tea Company’s business mainly concentrated on bulk semi-finished tea. During the past six years of entrepreneurial working, company always took extensive management for existence. Thus it lacked construction for brand and expansion for retail tea products market. However, with the policy support, market demand, enterprise development and strategic adjustment, Code.T Tea Company has begun to embark on a series of upgrades, including working retail market, building brand, establishing products innovation system, developing tea culture added value and marketing structure adjustment etc. In view of above, the author of this thesis thinks that it is necessary to conduct a special study in this historical turning point. With the product marketing aspects, it will research and make clear the company’s existing problems, and then put forward some suggestions from four aspects of product mix, product innovation, brand building and packaging design.This thesis will divide into five chapters: the first chapter is Overview, which shows researching background, significance and main content and so on; the second chapter is Theoretical Foundation, introduced related theory using in this thesis; the third chapter is to show company’s actual products marketing situation; the fourth chapter is to talk about existing problems in company’s products marketing; the fifth chapter will put forward some suggestions.In the whole writing process, in order to make the related data and inference more timeliness and operability, this thesis will successively adopt some scientific methods like literature research, market survey, summary of experiment and experience, scientific marketing analysis and comparative analysis.To sum up, through the special diagnostic study, this thesis in a certain extent can not only provide Code.T Tea Company enterprise intelligence guidance, also can it show a strong reference for company’s following marketing planning and operation management in the period filling much challenges and opportunities.