Study On Improvement Of Marketing Channel For TL Pharmaceutical Co., Ltd

With the sustainable development of China's economy,people's living standards continue to improve,medicine and health care has received the unprecedented attention.On the one hand,because the degree of population aging in our country,as well as the environmental pollution problem more and more serious,the drug demand a trend of sustained growth.,on the other hand,in recent years,the national health service for health system reform has launched a series of policy,with the continuous implementation of the policy,the government formulated the basic drug tender policy constantly improve,pharmaceutical distribution market of China is further opening,foreign companies pouring into China's pharmaceutical market,the domestic pharmaceutical manufacturing enterprises face the competition and increasing pressure.In this case,the pharmaceutical production enterprises to achieve the company's sustainable development,it is necessary to change the enterprise's marketing model,how to correctly choose suitable for their own marketing channel is the primary subject urgently to be solved in various pharmaceutical enterprise,and the efficiency of the enterprise marketing channel,the enterprise marketing channel control and the coordination between drug manufacturers and distr ibutors of pharmaceutical enterprises to choose what kind of marketing channel mode is the critical factor.Hope that through this paper in-depth study TL pharmaceutical company's existing marketing channel status quo,to find a more suitable pharmaceutic al marketing channel mode,so that can gain a competitive edge in the medical market competition in the future.In this article,through analyzing TL pharmaceutical drug sales in recent years,drug species characteristics,the company existing marketing ch annel status quo,combined with depth interviews and questionnaires to summarize existing marketing channels to the existing problems and reasons,find accord with TL pharmaceutical development channel improvement project.The specific structure of the the sis are as follows:The first chapter: introduction.This paper selected topic background,the significance of topic selection,research framework and the content of the paper to solve the problem.As the beginning of the paper,mainly through analysis TL pharmaceutical market environment for the analysis of the company's existing channels,and put forward corresponding researchcontent,methods,framework and technical route.The second chapter: TL pharmaceutical marketing channel theory research.Concept through to our country medicine marketing channels and to study the pharmaceutical marketing channel mode and comb,to the face after TL pharmaceutical related foundation for analysis existing channels.The third chapter: TL pharmaceutical marketing channel mode analysis of the situation.Through the in-depth interview TL pharmaceutical channel members,summed up the TL pharmaceutical and the causes of the deficiency of the existing marketing channel for face TL pharmaceutical marketing channel improvement after find the breakthrough point.The fourth chapter: TL pharmaceutical analysis of the consumer behavior in different channels.Through the designed questionnaire,and on the collected questionnai re data analysis,summed up the different channels within consumers make buying motives and influencing factors.The fifth chapter: TL pharmaceutical channel improvement Suggestions.By analyzing the results of interviews and questionnaires,find TL pharma ceutical channel improvement Suggestions.The sixth Chapter: conclusion.