Feicheng Rural Tourism Study

With the modernization and urbanization process accelerated, rural tourism are increasingly favored by people. Despite China's rural tourism starts late, it develops rapidly especially recent years. However, in comparison with foreign countries, China's rural tourism development is still at an early stage in the development process there are still many problems. The rural tourism research is at an early stage. As to the rural tourism marketing, both theoretical research and practical operation, there is lot to be desired. These problems fundamentally restricted the sustainable development of tourism in rural China.This paper summarizes the research status of rural tourism at home and abroad, and selects the sample and combines with the examples of Feicheng rural tourism, explores the development of rural tourism marketing road in Feicheng. It has the double meaning of theory and practice to supplement the atomistic rural tourism marketing case studies, instruct the scientific development of rural tourism and enhance the competitiveness of rural tourism to achieve sustainable development of tourism.This paper is composed of the following parts:ChapterⅠ, the introduction, briefly discusses the background of writing by reviewing the status of both home and abroad, the significance and the value of the research putting forward the methods of this article, ideas and frame structure. The second chapter is an overview of rural tourism, the main development of rural tourism home and abroad, to understand the background of rural tourism and grasp the trend of China's rural tourism development. ChapterⅢ, taking an overview about the tourism resources in Feicheng, and by the analysis of the status of rural tourism in Feicheng, it finds out the problems on the rural tourism marketing strategies of Feicheng. Chapter IV which was based on the study of the former chapters, combined with the actual situation of the rural tourism development in Feicheng, puts forward the suitable marketing mix strategies for rural tourism development in Feicheng. Chapter V:Through the analysis, pointing out Marketing Mix Strategies which suits for the development on rural tourism in Feicheng.. Chapter VI:Conclusion section, a brief summary of the text, pointing out that the innovation and weaknesses of this study...