Research On Development Strategy Ji Lin Ding Xin Road &bridge Construction Co., LTD

With the country and the economic strength of the city, the national policy to expand domestic demand, increasing the scale of investment in urban infrastructure, Changchun municipal infrastructure construction industry has ushered in an unprecedented development opportunity.Jilin Dingxin Luqiao Construction Co. Ltd. in 2005 from its inception,With the continuous improvement of the transport infrastructure industry market competition system, emerging private enterprises continue to join the industry, and now the transport infrastructure industry is a fully competitive market trend, new market rules to develop new project financing model, emerging markets open, the central large enterprises to the high-end market advantage.Faced with these problems, Jilin Dingxin road and Bridge Construction Co., Ltd. how to improve enterprise system, enhance the competitiveness of enterprises, improve the profitability of the project, make enterprises, long-term development strategy.In this paper, the analysis of the external environment, the national economic development trend and the national fixed asset investment scale is analyzed, the future traffic infrastructure industry will maintain rapid development of the situation, Luqiao construction market demand is huge.Using Porter’s five forces model of industry environment analysis, the detailed comparison of existing competitors and potential competitors. Through the analysis, we find out the opportunities and threats of the company. The internal conditions of the company were analyzed, and the advantages and disadvantages of the company were obtained. In the analysis conclusion based on the constructed Dingxin road and Bridge Company business development strategy, the company’s main business development direction, qualification upgrading strategy planning. The reform of the Organization Department of the company.And for the company’s financial management of the company to strengthen the financial supervision and control functions of the strategy. Marketing system, the establishment of marketing system and the system, to take the strategy of developing the market classification. Human resources mainly carried out the reform of the compensation system and the establishment of the performance evaluation system. In particular, the company has made the corresponding analysis and development plan, ensure the construction process and the formation of the final project products to avoid the deviation, ensure the quality of the company’s products to create a good brand influence. Through the above reform measures to make Luqiao Dingxin give full play to the advantage in the competition, the success in the competition.