Huaxia Bank Branches In Changchun, Small And Medium-sized Enterprise Financial Service Marketing Strategy Research

In January 2015 the government work report, prime minister li keqiang first mentions the words "public entrepreneurship, peoples innovation", the most capable of entrepreneurship, innovation project is absolutely will not be from large enterprises from large state-owned enterprises, can only be in swaddling bands of small and medium-sized enterprises, small and medium-sized enterprises in our country so far created a 50% tax and 50% of gross domestic product(GDP) in China, 70% of the invention patent, 80% of the jobs.Today, however, small and medium-sized enterprises still face small, talent shortage, lack of enterprise culture, tax and fee burden is overweight, start a cumbersome procedures, and many other challenges, the development of financing difficult financing your correction has always been a prominent theme.To face the fact that the commercial Banks to small and medium enterprises on the one hand as profit growth of blue ocean, constantly updating, seizes the market;On the other hand is because of small and medium-sized enterprise risk, Banks for small and medium-sized enterprises credit tightening.At the same time, commercial Banks are facing interest rate marketization, the Internet financial multiple test, etc.How to resolve the contradiction, change ideas, innovation mode and method of service for small and medium-sized enterprises, becomes the commercial Banks must face the problem about the future.In conclusion, in this paper, the small and medium-sized enterprises in our country the status of the development are analyzed, Hua Xia Bank, and other commercial Banks Zong Fen Hang specialty products for small and medium-sized enterprise development at present, are analyzed from the aspects of enterprise itself, such as Banks of small and medium-sized enterprise financing difficulties, financing the cause of your, as well as the commercial Banks in terms of small and medium-sized enterprise business risk events necessary analysis of the cause of the necessary.On the basis of the Hua Xia Bank branches in Chang Chun, small and medium-sized enterprise financial services, marketing strategy analysis, find the problem.In this paper, through the SWOT analysis, analyses the advantages and disadvantages of Chang Chun, Hua Xia Bank branch;Through the STP strategy of Hua Xia Bank, Chang Chun branch facing the market situation is analyzed, the segmentation of target market, target customer group for the relocation.In this paper, by using the theory of 4 c marketing marketing strategy of Chang Chun, Hua Xia Bank branch to comb, put forward the targeted marketing strategy, marketing strategy and the specific measures, the implementation of security are discussed.