Our Country Small And Medium-sized Enterprise Network Marketing Research

With the rapid development of Internet, the whole society has quietly into thee-commerce environment, people’s life also gradually by the impact, no matter whatkind of enterprise can’t ignore the Internet bring enormous business opportunities. Inthis age of information explosion, the way people receive and send information changed,the emergence of the network directly changed people’s work, life and learning mode, inthe face of this situation, only by continuous improvement and innovation of itsoperating mode, management idea to more rhythm of the era of rapid development.Although in recent years, China’s real estate industry develops rapidly, but thecountry a new round of regulation policies, prices, industry competition of multiplefactors, such as when making project marketing real estate enterprises are facingincreasing cost pressure. For small and medium-sized real estate enterprises, to carryout marketing activities on the Internet, not only save the cost, and wider range. Thedevelopment of information technology, the Internet would be the real estate networkmarketing and traditional marketing integration gradually, become a real estatemarketing as a whole. In this context, many small and medium-sized real estateenterprises begin to look for in the network business market, trying to improvemarketing and innovation management way to share.This article adopts the research method of theory combining with practice,shenyang PengXiang real estate development co., LTD., for example, to the current ourcountry small and medium-sized real estate enterprises to implement network marketingproblems were discussed. The full text is divided into five parts: the first part, thebackground, research significance of this research project overview, which leads to theproblem； The second part, the network marketing related concepts, characteristics,advantages, such as an overview, provided a theoretical basis for full text study； Thethird part, based on the particularity of real estate customer purchasing behavioranalysis, is the process of real estate enterprises network marketing analysis summary,patterns, and positive； The fourth part, from the area industry market, macro and microenvironment three angles, analyzes PengXiang company network marketing environment, and USES the SWOT analysis summarizes the company’s networkmarketing advantages and disadvantages, opportunities and threats； The fifth part, onthe basis of previous analysis, combined with the current Helen fort project, thecompany is given the company Helen fort project network marketing target market,positioning and strategy recommendations. Hope this research can lead to more in-depthunderstanding of network marketing, and can be positive according to their ownsituation to strengthen the use of network marketing, and ultimately promote the rapiddevelopment of their enterprises.