Analysis On The Incentive Mechanism Of Insurance Company Marketing Personnel

"Twelve five" period, China’s insurance industry has maintained a sustained, rapid and steady growth trend, the development of the insurance industry in the new normal is still alive, and a profound impact on China’s social and economic development and the people’s life, the insurance industry has been widely integrated into every aspect, of China’s economic and social development. Under the current insurance agent system, the insurance salesmen have a vital role in the development of the insurance industry. It is helpful to improve the enthusiasm of the marketing staff.This paper takes M insurance company as an example, uses the literature method, case analysis method and interview method to study the incentive problem of its marketing staff, and puts forward the optimization scheme and safeguard measures. The purpose is to make clear the incentive target, the marketing staffs demand as the guide, to develop practical incentive plan and method, so as to achieve the purpose of stabilizing insurance marketing team and attract more talents. At the same time, it also helps to meet the practical needs of the insurance marketing staff, to stimulate their long-term stability of consciousness and enthusiasm for the insurance company to achieve the established objectives, and promote the healthy development of the insurance industry, and gradually improve and perfect our social security system is of great significance.The first part mainly introduces the research background and significance, research ideas and content, research methods, and domestic and foreign research status quo. The second part mainly introduces incentive and related theory, and the general theory of insurance marketing staff, the third part introduces the status quo of marketing staff motivation. The fourth part analyzes the main problems existing in the current incentive mechanism. The sixth part is based on M insurance company marketing staff incentive plan.