Research On The Development Of Personal Financial Products In China’s Commercial Banks

In recent years, the rapid and healthy development of China’s national economy, the wealth of the people in the hands of the accumulation of wealth management has become an important tool in the hands of the wealth of modern planning. Personal financial services have become the key areas of the banking industry in the context of social background. Diversification, personalized financial services has become the primary choice of bank consumers, has become the focus of commercial banks marketing business. But China’s financial legal system, the financial industry management system and the current financial market development level are all restricted the development of China’s financial services from all angles. For example, the financial market environment is not perfect, the technology is backward, the lack of high-quality professional financial personnel, product innovation is not high, can not meet the needs of consumers. So our country commercial bank’s financial business is facing an important issue is how to make the customer quantity body to make the investment financial management which is in line with the need. This paper uses a comparative analysis, case analysis, statistical analysis of the combination of measurement, the system of personal financial investment portfolio theory research, including the development of personal financial services in China need to develop high-quality professional financial professionals, financial products to accelerate the development of the market competitiveness, increase technology investment, improve the technical system, increase financial professional knowledge, to create a more healthy personal financial environment.The structure frame of the article is composed of the following contents:The first part is the introduction part. On the background and significance of the research, the research situation of domestic and foreign research, the research ideas and research framework of this paper are described.The second part is the theoretical basis of personal financial services. This part of the life cycle theory, risk preference theory, the definition of modern financial investment portfolio theory, and the model is described, and the combination of personal financial services and the above theory, in order to pave the way for the fourth chapter.The third part is the present situation of our country’s personal financial management business. Firstly, comparative analysis is used to compare and analyze the advantages of foreign commercial banks. Secondly, it analyzes the current situation of the development of personal financial services in China’s commercial banks.The fourth part is the introduction of the characteristics and experience of the personal financial management business,This paper introduces the development and experience of foreign banks personal financial management. At the same time,this paper expounds the differences of personal financial services at home and abroad.The fifth part is the analysis of the optimal portfolio of personal financial services. On the basis of the previous analysis, design the basic steps of the personal financial planning and design personal financial investment portfolio with the case.In the last part of the conclusion, the personal financial services in China are summarized, and suggestions for the development of China’s personal financial services.