Study In Small And Micro Businesses Financing Products Innovtion Of Pingan Bank

In China, small and micro businesses not only serve as the foundation of domestic economy but also play an indispensable role in economic and social sustainable development. But due to the restricts of policies and our unique system of organization, the development of small and micro businesses faces numerous contractions as well as questions that cannot be overcame by themselves. One of the most important one is the financing problem. Thus, properly solve the financing problem of small and micro businesses in our country has important realistic meaning.Therefore, this paper intend to study about the small and micro businesses ’financing problem by taking an example of ’Daidaipingan commercial card’ that issued by Ping An bank.This paper first analyzes the current financing situation of small and micro businesses. Based on the situation, the author try to find out the reasons for the difficulties for small and micro businesses in getting loans. And then, the author analyzes the changing trends of financing environment. An introduction of the ’Daidaipingan commercial card’ is provided. The author analyzes the fundamental characteristics and core elements of that card and demonstrates the economic and social values of it by using some detailed cases. We analyze the shortages of this innovative financing product and provide our suggestions.This paper conclude as follows:(1) The financing problems of small and micro businesses involve three elements, including government, businesses and financing institutions. The difference of profit among these three entities leads to small and micro businesses’ difficulties in financing. Specifically, the current financing situation of small and micro businesses is caused by systematic reasons, information reasons and economic reasons.Currently, the marketization of interest rate will lead commercial bank to make small amount loan. To promote credit establishment is prerequisite of improving small and micro businesses’ current financing situation. To optimize the loaning process is the requirement of promoting the financial service.(2) The ’Daidaipingan commercial card ’that issued by Ping An Bank is based on CBD, and considers intensity and scaling as prerequisites. This card is convenient in both saving and loaning, easy to use, has a strong pertinence and high utilization rate, which make it have remarkable economic and social values. It is a beneficial attempt in small and micro businesses financing field.