AB Company Suzhou Branch Of The Enterprise Culture Research

Enterprise culture is formed in the process of long-term development of enterprise survival and the sustainable development of the spiritual wealth. Since reform and opening-up, a large number of foreign companies into China, Chinese and foreign cultural differences caused by foreign companies in China branch of the internal cultural difference is unavoidable,promote the fusion of different cultures, to foreign investment enterprises in China to become outstanding enterprises plays a very important role.This paper studies in the method of normative analysis combined with empirical research,AB company Suzhou branch is analyzed current situation of the development of enterprise culture,laid the foundation of corporate culture construction.In the process of research mainly USES the Z theory, Maslow’s demand theory, human nature hypothesis three core theory. According to current situation of AB company Suzhou branch of enterprise culture, first analysis of AB company headquarters paper summarizes the problems and cultural transplantation,by means of AB company headquarters summarizes the core values of corporate culture, according to its guiding ideology, view on the problems from the enterprise culture of material layer, system layer and spirit layer three levels proposed AB company Suzhou branch corporate culture reconstruction scheme, and formulate the specific measures and methods. AB company Suzhou branch enterprise culture construction a long way to go,enterprises set up the concept of "culture hing enterprise", and in the global to the enterprise culture in terms of a basis for further research.