The Actuality And Development Strategy Study Of Tea Industrialization In Pingyangcounty

Under the conditions of economic globalization, industrial development has become one of the most core competitiveness of the international economy. As China’s traditional industries, tea industry faces competition of both domestic and foreign markets. The tea industrialization has been more and more in China’s tea-growing areas, which is a form of tea production, operation and organization, and another innovation of the operating system. Tea industrial management is an innovative business organization, which is market-oriented, relying on leading enterprises, combined with the millions of small-scale、large groups of tea production bases to for the organic combination of chains of the tea and commerce industry and a community of interests. It aims to alleviate the conflicts between small-scale production and the largest market, and increase output and efficiency.Taking Pingyang zhejiang as the research object, using the literature search and questionnaire method, analyzes the status quo of tea production and sale of the county, and from the analysis of the development conditions and industrial advantages, the development of the tea industry Pingyang conducted in-depth and comprehensive analysis. Pingyang tea has become one of the five leading industries of the local efficiency of agriculture.By2012, Pingyang had a total area of 30,100acres of tea garden, the annual output of tea was 82 million yuan, tea varieties was mainly tea Pingyangtezao. By constantly introducing new tea varieties in order to optimize the structure of varieties of tea Tea industry has become an important way to mountain farmers’ income. Among these, the Pingyang early tea are most widely planted. Indicates that conditions in the development of the county’s industrial advantages and have a good foundation.But with the economic and social development and industrial upgrading, the tea production and industrialization development process encountered some obstacles. Through the in-depth analysis found that these problems are mainly concentrated in the:small-scale industries; brand awareness is not high, does not sound marketing network; tea enterprise strength is not strong, development of related industries lagged tea; Lack of variety structure is reasonable etc.Against the problems existing in the development of tea industry, the paper proposes the corresponding strategies for sustainable development:1, strengthening the innovation of the tea breeding technology, optimizing the structure of varieties of tea; 2, strengthening the construction of demonstration area, exploiting regional advantages, optimizing the regional distribution; 3, vigorously developing the deep processing of tea production technology, speeding up the pace of mechanization development; 4, the implementation of brand strategy, name optimization and characteristics; 5, expanding marketing, achieving sales network; 6, boosting tea through scientific and technological advances, promoting the modernization of the tea industry; 7, mining, enhancing the culture in Pingyang.