Study On Sales Management Of Agent Of ZBPA Life Insurance Company

ZBPA Company is a large life insurance sales company, which is good at the agent sales management in Zibo. Now, the annual premium product platform in 180 million, the agent’s team size around 3000 in Zibo life insurance market, its market share ranks among the top in Zibo. Life insurance sales are the ZBPA life insurance company’s strengths, but at present, there are still some problems in the company life insurance agent management system. If these problems can’t get timely solved, it will influence the performance of life insurance, and thus affect the core competitiveness of the enterprise. Based on this, this article launches the research to the ZBPA life insurance agent sales management problem.This paper is divided into five parts. The first part mainly introduced this topic research background and research purpose and meaning, and the relevant literature review and theoretical basis. The second part introduces the characteristics of life insurance market and its sales management system. This chapter analyzes the current situation of the development of life insurance market; this article expounded the importance of sales management in life insurance business. In addition, this chapter also discusses the characteristics of life insurance sales management system. The third part introduces the ZBPA life insurance company and its sales management system. This system includes the organizational structure and responsibilities, the daily management system, the sales plan system, the training system and the operation system. This chapter emphasizes the strategic position in ZBPA company sales management system. The fourth part analyzes the ZBPA company agent sales advantages and problems of management system. Its advantages include the sales support tools development and the information distribution platform, etc. This chapter expounds the existing problems about agent sales management system in the company. The fifth part focuses on sales management system improvement scheme and measures. It includes the coaching on staff recruitment, training, sales supporting system, daily management system and performance management system.This paper puts forward a series of improvement measures on the Life insurance agent sales management system. Hoping it can provide a reference for the management and controlling of life insurance enterprises in the future.