Economic Evaluation Of 100 Tons Ginseng Construction Project Of Jilin A Company

Ginseng in the known as "the king of herbs", is the most representative of the Chinese nation characteristic advantage industry, also one of the most development potential industry in Jilin Province. Ginseng is the traditional export commodities of Chinese herbal medicine, Asia is the main market, the European market has great potential. Due to the continuous development effect of technology and medical care, especially the world entered the aging society, To keep the domestic and foreign ginseng products market to maintain a strong growth trend.Jilin A company was founded in August 2010, completed in April 2011 to increase their investment. Mainly engaged in the project: Ginseng seed cultivation, cultivation of Ginseng, Ginseng under forest breeding, Ginseng products, Ginseng and its product sales. The planting base of the company is located in the hinterland of Changbai Mountain, mainly concentrated in Baishan City, Fusong, Jingyu, Changbai, and Linjiang, this region is the core area of the best quality Ginseng in Changbai Mountain, and has an unparalleled location advantage. The soil physical and chemical properties of forest land are good, rich in nitrogen, phosphorus, potassium and other organic substances and zinc, boron, manganese, iron, molybdenum, copper and other trace elements, the permeability of the soil, water and fertilizer retention, is very suitable for the growth and development of Ginseng. Jilin Changbai Mountain ginseng has a high reputation and market in the world, the A company of Jilin ginseng belongs to the main producing area of ginseng, "The village of Ginseng" Fusong County has the largest distributing center of Ginseng and the country’s largest ginseng fairs and professional market- million liang of Changbai Mountain Ginseng Market, only fresh annual turnover of Ginseng herbs is more than 300 million yuan. Therefore, the project can use this at home and abroad with influence of ginseng marketing network, to lay a good market conditions for Ginseng product marketing.In this paper, the theory of project management is used, in accordance with the company’s annual output of 100 tons of ginseng products in the construction project may arise variety of problems, through the analysis means of the project investment estimation, market forecast, financial evaluation and social evaluation, put forward the proposal of risk management and the countermeasures to prevent and reduce the risk. And with the help of some of the advanced experience at home and abroad, through the overall scheme of the project construction and personnel organization, put forward reasonable project plan to reduce the investment risk of the enterprise, increase the chances of success.