Research On The Key Issues Of A Company’s Network Financing Platform Operation

At this stage the Internet private equity financing is already in the country formed large scale, in Shandong Province also is already showing the bud. In order to strengthen the supervision and regulation of private equity financing in Internet related business, Shandong Province promulgated the opinions regarding the development of the Internet, private equity financing pilot of the Shandong province Internet private equity financing platform entered the era of government to follow. Although the mission to Internet banking platform project of publishing and information search cost reduction, but information asymmetry problems than the traditional financial did not get substantial improvement, the blindness on the quality of the project financing is not deterministic and investors screening program and the resulting adverse selection condition compared with the traditional market is more serious.This article is under such a background, intended to through the research on private equity financing characteristics and related literature, applies the theory of asymmetric information, adverse selection theory, moral hazard theory of financing platform company a network operators in some key problems of investment financing both sides of information asymmetry, screening of project financing, risk control issues) were analyzed and put forward solutions to a company network financing platform.Due to the in the new financing mode of private equity financing in the Internet, so related theory research literature is less, so the innovation is level of creativity, that run on Internet private equity financing platform for research, and on a company’s network financial information platform operators to put forward suggestions for improvement. At the same time Shandong Province private equity financing for the development of the industry than the wide north Jiangsu and Zhejiang area is relatively backward, a company as Shandong Province private equity industry benchmarking enterprises, the establishment of such a platform is for the development of Shandong private equity industry to guide and promote the role.