Research On The Internet Operation Mechanism Of Private Equity Financing Platform

Internet equity financing originating in the United States,just as its name implies is the enterprise through the Internet channel assignment proportion of shares to investors for financing,investors investing in and reap the benefits in the form of stock transfer or share out bonus.Involved in Internet equity financing main body is usually in the early stages of start-up companies,and investors in addition to professional investment institutions and high net worth population,also includes a large number of potential social investors.Platform through the Internet technology widely butt joint investment and financing needs,in the venture capital market ACTS as the role of intermediaries,provide financial services for both investment and financing support.Equity financing platform through Internet information broker reduce the investment and financing on both sides of the search cost,can help enterprises save offline looking for cost and effort of investors,also facilitates the investors in the broader find interested in entrepreneurial projects more efficiently.In addition,the Internet equity financing platform via the Internet and certain investment structure arrangement,also offers a large number of potential investors to participate in early stage venture investment opportunities.This paper,based on the perspective of Internet private equity financing platform,and considering the "horizontal competition game" between the platform and shoot,melting,platform between the three parties "vertical competition game",discusses the operating mechanism of private equity financing platform,the Internet platform is analyzed for social efficiency the important role of investment and financing activities.It is concluded that the following findings:1.This chapter of the classic model of spatial differentiation,it reviews the Hotelling model,at the same time points out the shortage of traditional Hotelling model,ignore the service cost differences and the Internet technology and the use of the differences of thinking,and by introducing a new variable to extend and improve the traditional Hotelling model,constructs a Internet technology to reduce marginal costs,the Internet service mind amplification Hotelling model of customer returns,different platforms are discussed under different states of the optimal competitive strategy.2.Using the related theory and method of game theory in this chapter three of the financial activities on the Internet private equity participation main body which investors,lenders,private equity financing Internet platform model,and to solve the analysis of the behavior of the three influence factors,it is concluded that guiding significance,and then put forward the corresponding countermeasures and Suggestions.In this paper,based on the predecessors' research achievements and relevant theoretical basis,operating mechanism of private equity financing platform on the Internet are studied,for investment and financing market better development in our country has a certain guiding significance and reference value.