The Research For Citic Guoan Investment Company’s Diversified Strategy

The Third Plenary Session of the 18th Central Committee of the CPC has proposed "actively developing a mixed ownership economy". In this context, CITIC Guoan Group, as one of the largest state-owned enterprises, which directly led under the State Council implement the reformation of the mixed ownership. CITIC Guoan Investment Company is the, a wholly owned subsidiary of CITIC Guoan Group. In 2015,CITIC Guoan Investment Company completed equity structure adjustment in order to seek the strategy mode change. After a serious of special evaluation, diversified strategy could mitigate the operation risk, and enhance market competitiveness. Therefore, CITIC Guoan Group take the diversified strategy as an inevitable guide.The article analyses the external environment and internal conditions of CITIC Guoan Investment Company’s diversified strategy by the PSET and SWOT point out its strengths, weaknesses, opportunities and threats. At the same time it analyzes the current macroeconomic situation in the real estate industry and made an in-depth analysis of the implemented conditions of the diversified strategy. It researches on the strategic positioning of the diversified strategy, and gives appropriate suggestions on the company’s diversified strategy with the mixed ownership of CITIC Guoan Investment Company and suggests,a specific strategic direction and the ways on diversified strategy implementation.With the booming development of the internet eraera, the concept of customer is the top has been deeply developed. Correspondingly, the real estate industry has changed from mass production to distinguished production. The article has related to the effectively combination of cultural tourism real estate, technology real estate community services and the other new models and new development trends. It has practical valuable reference to the overall study of real estate enterprises’transition trend through the systematical analysis and the characteristic elaboration of the specific enterprise in the article.