Research Of A Company Retail Outlets Development Project

With the changing economic situation in China and China’s accession to the World Trade Organization after more than ten years, great changes have taken place in China’s commercial activities, such as department stores, supermarkets, shopping malls and so on. But in recent years, China’s retail industry is gradually to the international trend of development. As the Prime Minister of national entrepreneurship, innovation "slogan, the retail industry in China will face the opportunities and challenges of. A company development, is currently China’s northeast region is the largest commercial listing Corporation in the northeast region, especially in Shenyang has a very important position in the market. The company through unremitting 20 years of development and expansion, now belong to the industry leader inside. However, with the rapid development of foreign retail enterprises in the domestic market, there are more and more fierce competition in consumer trends in the past, a dominant situation No longer exists, A company is facing fierce competition from domestic veteran enterprises and foreign new enterprises, how to improve their management level by scientific means, and enhance their competitiveness, become A company to solve the problem.This thesis is put forward on this hot issue, so I study the subject is in line with the development trend of the times, has a strong theoretical value. Through the existing project management theory and optimization theory, and the A company’s actual situation as the example, relevant program of retail outlets development projects. Enterprises in the new market economy system under the guidance by the superior instructions into market demand, with the willingness of consumers to the benchmark, common role in the law of supply and demand and value rule of the laws of the market, seeking to adapt to the strategic development of their own. From the market competition, foreign retail enterprises have invaded the northeast, enterprise network expansion plans and market stalls set up obstacles to the increasingly fierce competition. In view of the existing in the project management of A company’s current problem, through literature search, system analysis method, based on the theory of project management. Study, the use of a company and the domestic and foreign commercial retail enterprises comparative analysis method, combined with the retail industry development trend of the future, to a company’s network expansion project management analysis and research, and puts forward some measures to optimize the management mode.