Strategy Research Of Surface Treatment Of Firm H In Elevator Industry

In recent years, the markets of elevator industry have been developing rapidly with the continuous increase of Chinese economy and the fast development of real estate. The outputs of top 10 of elevator firms have a sharp rise. Meanwhile, the scale of medium and small-sized enterprises become bigger and bigger. The elevator industry plays a decisive role in general manufacturing fields right now. The sharp outputs in elevator industry causes fierce competition between the suppliers. It is more important that we choose the correct sales strategy. Because it causes if we can take the more market shares from the competitors.Taking surface treatment products of Firm H as the study object, the thesis has done the analysis and research in sales strategy and tactics in how to promote them in elevator industry effectively.Firstly, the thesis introduces current sales situation about surface treatment products in the elevator industry. Secondly, some sales problems occurs when surface treatment products of Firm H are promoted in the elevator industry. And then, the thesis gets SWOT matrix from the analysis of three aspects below, the analysis of external environment by PEST and Porter’s Five Forces Models, the analysis of internal environment of Firm H, the analysis of Firm H products purchase factors. Finally, according to the current actual situation of Firm H, specific sales strategies and tactics have been proposed.The thesis has guide significance for improving sales competitive power of Firm H surface treatment products used in the elevator industry. Meanwhile, it can bring certain reference significance when Firm H surface treatment products will be promoted in other industries with big potential markets in the future.