Study On The Marketing Strategy Of Yinhai Lighting Co. Ltd LED Lamps

LED industry is an emerging technology industry category, due to its obvious environmental and energy-saving features each country has been the focus of attention, the paper chooses our LED companies more representative Yinhai Lighting Co., Ltd., its internal and external environment, state of the art products to the characteristics of marketing effectiveness analysis, respectively, focusing its marketing-depth discussion developed, in line with the strategic development of the marketing industry is expected to have a practical operational measures, and further for other companies nationwide LED industry as a revelation.In this paper, Yinhai Lighting Co., Ltd. should try to realize the advantages of conventional LED products, and actively develop high-power LED products, in particular, to take full advantage of Yinhai Lighting Co., highlight product features; In the price, we should pay attention to providing customers with more choices, the flagship product aims to capture the market, you can take the low road, selling more stable product sales, can maintain moderately priced line, the core advantages of the patented product on behalf of companies, can develop a higher price; the channel, For more product demand in key industries, should explore more, stronger large customers, and try to establish a network proxy marketing channels, by means of agents at all levels broad sales network, expand product coverage, and from key industries extending its surrounding areas. International market, the focus is on European countries, these countries are more focused on energy efficiency of products, if they are able to recognize Yinhai Lighting Co., Ltd. products, you can take this as a fulcrum gradually establish a greater overseas markets. To adopt a variety of promotions, including networking, traditional media, professional newspapers, etc. are able to borrow a platform, you can also participate in various LED products fairs and promotion, all-round display product features, but also can take advantage of these opportunities to Get the latest news LED industry.Finally, the paper proposes safeguards Yinhai Lighting Co., Ltd. LED product marketing strategy. Firstly, strengthen the industry information collection and benchmarking project participation. Secondly, strengthen the implementation of marketing strategies, improve internal marketing management system and strengthen the marketing culture. Thirdly, build a comprehensive service system.