Research On The Influence Of Culture Differences To Strategic Performance Of Multinational Corporations In China

Since the 1990s, the development of economic globalization has speeded up gradually. The development of globalization is conducive for the enterprises to expand their consumer markets, to introduce foreign advanced science & technology and management experiences, and to obtain the local cheap labor resources. They can get larger gains with minimum investment, there are a lot of benefits to attract large companies to carry on the expansion of global strategy.However, according to the survey, the performance of multinational corporations in China is not satisfied. It is difficult for 70% enterprises to adapt to the environment in China, which leads to the management strategy in China has repeatedly been put on hold, and even miscarried. The multinational corporation management is not so smooth that attracts the attention of many scholars in academic circle. Through their study, scholars concluded that culture factor is the basic and essential aspect that influences the performance of the multinational corporations.In this background, this paper research from the perspective of the multinational corporations in China, discusses the effects of the national culture differences and corporation culture differences in the process of operating on the strategic performance of multinational corporations in China. Owing to the multinational corporations culture differences are reflected by employees with foreign nationalities (non-Chinese) and the local Chinese staff (referred to as "the Chinese and foreign employees"), so this paper performs research and investigation on the individual employee.This paper firstly introduces the background of the research and correlation theory. On this basis, it launches an empirical study and then introduces national culture differences and corporation culture differences as independent variables of this paper, and introduces the culture application and utilization as the moderating variables, jointly working on the dependent variable of strategic performance of multinational corporations in China and then putting forward related research hypothesis. Finally, questionnaires are issued to collect the date, and SPSS statistical software is applied to analyze the reliability, validity, factor, and correlation and regression of these data. Then we can verified these hypothesis, and based on data analysis we can make the conclusion, after that we can give some management suggestions to multinational companies in China.The innovation of this paper lies in the expanding of the concept of culture differences, which not only absorbs the previous theory of related theory, but also expands the concept of corporation culture differences in this paper. What is more, the strategic performance is used as the dependent variable of this paper instead of the original financially performance indicators. On this basis, this paper adds the moderating variable named culture application and utilization, to analyze the adjustment function of this moderating variable, which helps to make the research with more referential significance.