Study On The Listed Financing Problems And Systems Innovation Of China’s Media Companies

study China’s system has undergone a gradual and orderly reform, the economy achieved a rapid and steady development, since China implemented its open-door economic policy. And this also applied to the culture. Culture has developed and made a great progress with the system’s gradual and order change. Due to the role of culture in the international competition is more and more important, the country’s emphasis on cultural soft power also gradually increased. Our county has introduced relevant policy to support the cultural industry, promote the great development of prosperity of culture. As a core part of the culture industry, media industry also got rapid development. However, due to the special properties of the media industry in our country, combined with an increasingly competitive media industry at home and abroad, many domestic media companies want to become bigger and stronger, like the News Group to be the media magnate, which become more and more difficult. So more and more media companies begin to turn to the capital market and hope to use this way to get more funding.On the basis of the research literature, this paper introduce the media industry, public finance, and generalizes the related theory of financing system. Combined with the properties of the media industry, the paper also summarizes the characteristics of different from of traditional industry and the current status of development of the media industry in China. Based on the above theory, this paper conclude the present situation of the media companies in China, including the ways of media companies listed, thus put forward the problems existing in the Chinese media companies listed, including the strategy of public list is not mature, listed high threshold, overall, the policy barriers to public as well as some problems of the enterprise itself and so on. Finally the paper proposed the corresponding countermeasure and the suggestion from the Angle of system innovation,. In the process of media companies listed, the government should establish better stock market system、improve the system of public approval、gradual liberalisation policies and encourage the whole appears on the market, for the listed media companies to provide a good external environment. Enterprise itself also should speed up the transformation and improve the system of modern enterprises, by the way of listed, to raise the necessary developing funding, to achieve the expansion of enterprise scale, to achieve rapid growth in the market economy, so as to achieve the goal of the bigger and stronger, to better deal with the challenge from other media companies.