Study On The Relationship Between CSR And CP In Agricultural And Food Industry

Since the 1920 s British scholar Shelton put forward the concept of "corporate social responsibility(CSR)" firstly,the research and development of CSR has been nearly a century.With the intense discussion of CSR theory of the western academic circles,the theory of CSR has gradually mature,but it cannot meet the needs of many enterprises,Multi-National Corporations and communities.In recent years,with the frequent occurrence of food safety problems,the issue of social responsibility of food industry enterprises has become the focus of the society.This paper explores the relationship between CSR and corporate performance(CP) in agricultural and food industry of C hina that follows from theory to empirical research.Firstly,it summaries corporate social responsibility and stakeholder theory.The stakeholders of the corporate is divided into eight parts that contains shareholder,creditor,staff,supplier,consumer,government,environment and community.It defines CSR based on the theory of stakeholders.Secondly,based on the stakeholder theory,it reviews the relationship between CSR and corporate performance,and gives the research hypothesis.Thirdly, constructing the evaluation index system of CSR and corporate performance,it constructs eight indicators to measure the enterprise of each stakeholder responsibilities,and selects two market return index and two accounting indicators to measure corporate performance,and chooses the scale of the enterprise as a control variable.Finally, it selects A shares listed enterprises as a sample from agricultural and food industry in 2012 and 2013,and analysis the sample data through descriptive statistics,correlation,diagnosis and multivariate linear regression analysis by using SPSS.16.The analysis is on four dimensions from the current CSR on the current corporate performance, the previous period of CSR on the current corporate performance,the current corporate performance on the current CSR,the previous period of corporate performance on the current corporate social responsibilityThis paper has three conclusions.Firstly,There are still serious food safety in agricultural and food industry,and the awareness of fulfilling their CSR and disclosing their social responsibility from C hinese agricultural and food industry listed enterprises is not strong.Secondly,the relationship between the current disclosure of CSR and current disclosure of CSR performance is closely.The corporate especially pay attention to the liability of creditor,supplier,consumer,government and community.Thirdly,the impact of the previous period o f CSR on the current corporate performance is not significant,and the influence of the previous period corporate performance on the CSR also has no significant influence.So the influence of lag does not exist on the relationship between CSR and corporate performance.Aiming at the deficiency of enterprises to fulfill their social responsibility,this paper finally puts forward countermeasures and suggestions from three levels of enterprise,government and the public.