Research On The Innovation And Promotion Of The Public Card Project Of Changshou City Financial IC

In March 2011, dominated by the people’s Bank of China the on promoting the views of the financial IC card application "formally announced and implemented, the opinion officially launched the in the nationwide bank traditional magnetic stripe card gradually migrate to the financial IC card related work, and to develop a clear plan, to expand the financial IC card in the relevant application also made clear requirements, which marks the bank card industry will usher in new opportunities for development, the development of the financial IC card has become the focus of the new industry. On the one hand, is because with continuous expansion of the scale of domestic banks’ traditional magnetic stripe card, by the traditional magnetic stripe card security technology to guard against the weak ability to cause the bank card fraud risk, pseudo card stolen brush risk, the risk of information leakage also increased gradually must through financial IC card migration driven by bank card industry to upgrade its technology to effectively reduce the risk; on the other hand, bank card using the field with the increase in the size of, in ceaseless and outspread, but traditional magnetic stripe card has been difficult to meet the demands of cross industry, multi-function, multi application needs of industrial development must be through the financial IC card technology advantage, to promote the bank card business innovation and development.In this context, to further create a smart city system, effectively promote the city’s public resources sharing and collaboration services to meet the diverse, personalized service needs, in 2013 the government of Changshou City officially launched the card issuing work in Changshu City, and as the city’s livelihood projects, comprehensively promote the relevant application. Changshu citizen card is a standard financial IC card, which is issued as a symbol of Changshu’s overall financial IC card to promote the construction of a historic achievement, but also become the city’s overall planning and construction of urban planning and integrated application of IC card.In this paper, through the reasonable use of project management theory, the paper analyzes the problems in the process of financial IC card transfer and business innovation, and analyzes the social effects caused by financial IC card in the promotion of social development, especially in the service of social life.