Analysis Of Influencing Factors To China High-End Medical Insurance Market

High-end medical insurance was introduced into mainland China since 2006 from the developed countries in Europe and the United States. With global, executives and dignity as the theme, the insured amount is high, wide coverage, low limit, direct payment, content and good service as characteristics, it enjoys rapid growth in Beijing, Shanghai, Guangzhou and other cities. For Shandong Province, as the third largest economic province, high-end medical insurance has a huge potential market. However, the current development is relatively slow. Based on the impact factors of China’s high-end medical insurance market, this paper further analyzes and summarizes the factors that restrict the development of high-end medical insurance market in Shandong, and puts forward some suggestions on how to further develop the high-end medical insurance market in Shandong, and propose the strategies and suggestions to promote the development of high-end medical insurance in Shandong.This paper is divided into six chapters.Chapter 1:introduction. Combining with domestic and foreign relevant literature review, the paper introduced the research background and significance of this article, the related concepts and the innovation and shortcomings of this paper.The second chapter is the main influencing factors of the high-end medical insurance market, from the interests of the high-end medical insurance, the characteristics of the service, the protection scope and the responsibility, the risk management and control measures, systematically introduced the high-end medical insurance, and the factors affecting the development of the high-end medical insurance market.The third chapter is the analysis of the high-end medical insurance market demand. Through the analysis of the current stage of China’s rich people and the needs of personal high-end medical insurance, we carry out the analysis of the high-end medical insurance demand.In the fourth chapter, the high-end medical insurance market supply analysis, through the analysis of the high-end medical insurance market, high-end medical insurance, high-end medical institutions, high-end medical insurance and medical insurance and medical insurance market in the high-end medical insurance market supply situation is analyzed.The fifth chapter is the analysis of the development of high-end medical insurance in Shandong Province, the development of the insurance industry and the development of enterprises in Shandong Province, and the external environment of the development of high-end medical insurance in Shandong Province, and the problems in the development of high-end medical insurance in Shandong province are analyzed.The sixth chapter:study measures and policy recommendations. According to the existing problems of high-end medical insurance development in Shandong Province, propose solutions to targeted problems, thereby promote the development. And with the experience of the author, appeal to relevant state support booting policies to promote the rapid development of Shandong high-end medical insurance.