Research On The Development Strategy Of Ping An Group Of China To Carry Out The Mixed Operation Of Financial Business

At present, the domestic financial industry mainly includes the mixing business and two kinds of decentralized management mode. Separate management is a kind of "separate" control of the business scope of financial institutions. the mixed management is to combine a variety of financial models, each other, to make up for deficiencies, is a diversified management and operation mode, effectively avoid the weak, play an advantage, clear and detailed division of various financial institutions. Among them, the mixed management development earlier, because when the domestic market development is not yet mature, all kinds of government and market regulation ways and means are backward, mostly by streamlining business scope and business types, to reduce the risk. But this kind of mixed management pattern also has many shortcomings, especially for insurance business, due to the different types of insurance, its business model is different, accounting method also has the very big disparity, this will cause confusion between insurance, banking and securities, cash flow is not clear, the phenomenon such as business data confusion. Decentralized management application and, therefore, the corresponding the CBRC, the CSRC, circ, formed the perfect regulation system, strengthen the internal management and control. At the same time, in some ways the separate operation mode will also hinder the further development of the entire financial industry. With the development of domestic economy, the government policy reform continuously, encourage financial industry to develop in the direction of decentralized management, promote the insurance industry, banking and securities industry infiltration into each other three parts, the collaborative development. The mixed management in financial industry has become a trend, Ping An group of China has already become the pioneer of mixed management. And the transformation of Ping An group of China insurance of the plight of the industry, peace chose this path:working capital through mixed management, insurance, banking, securities and industry investment and other business in the process of high speed convergence, make other financial single business profits cannot be obtained.With the development of domestic economy, accelerated the development of financial market reform and opening up, promoted the domestic financial sector and international financial market. Due to the decentralized management of financial market development in our country at present is not yet mature, is vulnerable to the influence of mixed management in the international market. In this paper, through literature analysis, comparative analysis, field survey method and other methods, with the help of SWOT and so on the many kinds of model, studied the ping an insurance mixed management, analyzes the international and domestic environment and the present situation of management of Ping An group of China, some of the problems in general situation and the trend of the development of mixed management in China are summarized, and the corresponding development strategy.Ping An group of China Group as a leading domestic and more integrated business case, the domestic financial industry has a good reference. I hope that this paper will study the development strategy and safeguard measures of the Ping An group of China Group, and can bring some reference to the industry’s mixed operation exploration.