Study On The Micro-blog Marketing Of Agricultural Products

Micro-blog, which experienced from budding, booming, to recently rational return has been a prevalent marketing platform with its unique contribution to information exchange and affective interaction. There are several successful instances of marketing promotion by means of micro-blog at home and abroad. And the micro-blog marketing of agricultural products is one of the cases, for the reason that its low input as well as handy operation adapt to farmers. Undoubtedly, it has important theoretical and practical significance on searching for the micro-blog marketing of agricultural products. As we know, it not only helps to sell well, but also broadens marketing network. In consequence, farmer’s income benefits. What’s more, it boosts the market attraction and competitiveness which contributes to the brand building of agricultural products. Finally, it enhances the market value and promotes market innovation.The article illustrates how agricultural products develop the micro-blog marketing with the example of the micro-blog marketing of Boluo sugarcane in Boluo county of Guangdong province. current circumstances and trend of the micro-blog marketing. Furthermore, four principles of agricultural products micro-blog marketing are put forward:sharing, brand, quality, service. In addition, some marketing strategies are raised as well:public praise, personality development, affection, interaction, etc.