Consumers’ Cognition And Effective Factors Of Food Corporate Social Responsibility

With corporate social responsibility problem has increasingly become the focus of attention around the world, and strengthen the consumer to the enterprise society responsibility cognition, promote the enterprises to actively fulfill the social responsibility become one characteristic of the era of rapid economic development. Research on consumer’s perception of corporate social responsibility of enterprises set up good social image, have a positive effect to promote the enterprise visibility. So stand in the perspective of consumers consumer’s perception of corporate social responsibility and its influencing factors, to help enterprises develop relevant strategy, promote the development of corporate social responsibility, not only can urge enterprises continuously improve the quality of goods and services and protect consumers’ rights and interests, but also to the content of the enterprise management provide a new train of thought and direction.In this article, through combing the domestic and foreign to corporate social responsibility on consumer cognition, cognition of the food safety problems related to the literature, understand the consumer the formation and development of the cognition of corporate social responsibility, the impact factors of consumers’ cognitive this paper summarizes related literature and discusses the influence factors of consumer understanding of corporate social responsibility.The object of corporate social responsibility management and related responsibilities, and combined with the characteristics of the food industry enterprises in China and the status quo, the specific level of food enterprise society responsibility content are analyzed. Consumers due to demographic differences have different corporate social responsibility cognitive level, and the market environment is an important concept of consumer behavior, will largely explain enterprise food safety responsibility is increasingly in recent years, the phenomenon of consumer attention, therefore, this article selects the folk organization development, government regulation and social legal environment behavior as a market environment factor into the model.In this paper, further understanding of corporate social responsibility at present, China’s consumers about food were investigated. Understand the consumer of food enterprise society responsibility related standard and the understanding of the concept of expression; Consumers of food enterprise society responsibility the specific content of the importance of cognitive; Consumer motivation of the food industry enterprises to fulfill social responsibility, and descriptive statistics analysis of the results of the survey. Different gender, marital status and professional level of consumer’s perception of food enterprise society responsibility is different; Consumers most pay attention to food enterprises of food safety and quality of qualified, more emphasis on social responsibility behavior is closely related to their own interests; Consumers think food enterprises to fulfill social responsibility is the main reason is to obtain more economic benefits, but the main reason for the lack of certain food enterprise society responsibility consciousness is the lack of government supervision and guiding force.The study of the influence factors of corporate social responsibility cognition,584 consumers, for the sample, through multiple linear regression analysis, confirmed the family situation of consumers, income status, level of education and folk characteristics of personal factors such as organizational development, government regulation behavior, social legal environment and market environment characteristics factors significantly affect the consumer’s perception of food enterprise society responsibility level. At the same time, the market environment characteristics of consumer also has a positive influence on corporate social responsibility cognitive level, the local government should intensify the building of food and the standardization of the corporate social responsibility, to help small and medium-sized food enterprises realize the importance of social responsibility in consumer choice at present stage.