Food Enterprise's Corporate Social Responsibility Based On The Consumers' Perspective

"Food is the god of human", food is the most basic human survival material, but also the most basic necessities of living in our country which is such a great country with over one billion people, it has become one of the most concern topic. As China's economic is developing, structure of food industrial has been constantly adjusted; our country has become one of those rich countries whose food can fully meet the needs of people who living here. In the context of this environment, consumers began to know more about market information, they are no longer only concerned about whether they can buy food, but also how to buy food, what brand they want to buy and the back story of the food. As society develops, people began to realize that society is a big family, each person or unite who living in the community are responsible for the maintenance and development of this society. As a member of this society, academics call corporation as corporation-citizenship, it should take responsibility of our society. After the reform and opening of our china, the economy of our china developed rapidly, we own this to those enterprises except other reasons. During this period, a lot of enterprise was started, and continue to grow, which includes a wide range of food enterprises. With the system of enterprises become perfect and the number of the enterprise growing, the competition of those enterprises becomes intense. A company who want to survive and develop must know they not only need to meet their shareholders demand but also need to consider the interests of other people."Fire and water are good servants, but bad masters",the survival and development of enterprises depends on the support of all social forces. If the company ignored the interests of these interest groups, the development of enterprises will become hard. Corporate social responsibility is not only the obligations and responsibilities of company but also the expectations and requirements of all people. Stakeholders include consumers, employees, government, competitors and other social groups, but consumers are most closely associated with companies. This relationship is more apparently between consumers and food companies, as foods are the basic things of living, it the reason why people are living. Enterprises that are good at fulfilling their social responsibilities are more welcomed by people, it can help those companies establish a good corporate image, and more people will buy their food. On the contrary, food companies who do not fulfill their social responsibilities will be blamed, and its development will be hindered as its corporate image has been ruined. This article is in the context of consumers'awareness of the situation of Corporate Social Responsibility; consumers'awareness of corporate social responsibility will affect consumer's purchasing decision, and enterprises' business strategy.This article starts by using two research, and use SPSS software to analyze the date by using factor analysis. After the analysis I get 8 factors of the Corporate Social Responsibility, they are food safety responsibility, food sale responsibility, service responsibility, food attribute security responsibility, food AIDS choosing responsibility, society responsibility, employee responsibility, government responsibility, fair competition responsibility. According to the results of the factor analysis, a model has been constructed, that is the food company's development strategy of corporate social responsibility based on the consumers'perspective.