The Empirical Research On Relationships Among Perceived Value, Satisfaction And Behavioral Intention Of The Adventure Tourists

With the developing economy, the people demand higher quality of life. The people are extremely longing for find themselves in nature. As a kind of growing noticed experience tourism, adventure tour have been developing rapidly recently. Due to more and more people know deeply, it has been raised to higher level project in local government department.The research on relationships among tourists’ perceived value, tourists’ satisfaction and tourists’ behavioral intention has been a topic of concern in the field of tourism consumption behavior. The perspective of the theory background and connotation of the concept is basic logical theory in this essay. The methods of literature study, interview, questionnaire investigation, statistical analysis and other methods are support to the theory analysis. Constructing ideal model of the original path, tourist’s cognitive and behavioral intention model hypothesis. The maximum likelihood function estimation method has been used for parameter estimation. The final path diagram model will be got and they are used to analysis adventure tourist’s perceived value of each dimension of inner link, and its role of tourist satisfaction, behavioral intention for tourists. The analysis results are:(1)Adventure tourists’ cognitive and behavioral intentions confirmed the validity of the relational model, the reliability and validity of the survey data are examined. All T-test model parameter values were greater than 1.96, P values were less than 0.05, and all parameter estimates have a high level of significance.(2)The ideal assumptions have been verified 9, the other three have not been verified, and most are able to validate the model assumptions.(3)Are present between the functional value and social value, functional value and monetary value, monetary value and social value of mutual positive impact, the impact factor from strong to weak were 0.597,0.592,0.438;(4)Monetary value, social value and functional value has a significant positive effect on emotional value, influence coefficients are 0.34,0.33,0.17, which affected the emotional evaluation of the economic costs of the strongest;(5)The emotional value, functional value, social value of tourist satisfaction has a significant positive impact, influence coefficient are 0.52,0.23,0.20, and affective value of the adventure tourists’ satisfaction is the most significant;(6)The sentimental value, tourist satisfaction and social values have significant positive impact on behavior intention directly influence coefficients are 0.302,0.275,0.23, functional value, the monetary value of the existence of an indirect effect on behavioral intentions.