The Research Of Project Management Of Marketing Activities Of Sichuan Mobile Operators 4G Product

Product marketing, project management is an important guarantee to promote the marketing of products to achieve the objective, is sufficient to start marketing, implementation, execution and monitoring of multiple aspects of the management process. Sichuan Mobile operators can provide customers with differentiated services, in order to better marketing 4G products, the establishment of more than 30,000 of 4G base stations, in all the towns in Sichuan, are covered with a 4G signal. In order to better achieve the effect of promoting the 4G mobile product marketing in Sichuan, Sichuan Mobile 4G guarantee the marketing of products, the need for a complete set of Sichuan Mobile marketing project management solutions 4G product, so this study will focus falls on the Sichuan Mobile’s 4G product marketing on the achievement of project management, project management of specific programs, for a reference for Sichuan Mobile.This Article structure a total of 8 chapters. Chapter 1 is an introduction, mainly in terms of the background, the significance, the existing home and abroad to do research for the study of the full text of the foundation, paving the way for the full text of direction. Chapter 2 is the theoretical basis research, in Sichuan Mobile operators 4G product marketing activities project management process, the need of project management theory, marketing theory and so do the strong theoretical support. Chapter 3 is the basis of the status quo research, analyzes mainly from Sichuan Mobile’s background, business, organization, 4G products, 4G product marketing activities and problems faced 4G product marketing process, and strive to better clarify the current Sichuan Mobile 4G product marketing in the current situation, in order to come up with better Sichuan Mobile operators 4G product marketing activities provide the basis for project management support. Chapter 4 is based on the previous analysis, the Sichuan Mobile operators 4G product marketing cost management research. Chapter 5 analyzes the progress management Sichuan Mobile operators 4G product marketing activities of the project. Chapter 6 studies the communication project management. Chapter 7 Analyses of the risk management of the project. Chapter 8 is to summarize the all paper.