Research On Marketing Strategy Of A Pharmaceutical Company

Marketing strategy research is refers to the market environment of the enterprise macro environment, such as politics, economy, society, technology is analyzed, based on the internal strengths and weaknesses, external opportunities and challenges to conduct a comprehensive analysis, combined with their own marketing requirements in terms of marketing strategic transformation. Enterprise’s marketing strategy to adapt to market demand, to provide the company’s overall development direction.As a state owned enterprise, A company committed to the development of antineoplastic drugs for tumor patients, from product development, to the centralized production, professional operation of pharmaceutical enterprises. Since established in1997, A company has become well-known pharmaceutical enterprises in Jilin province. A company had operated varieties with proprietary Chinese medicine,chemical medicine preparations, antibiotics, biological products, etc. As a group, the only anticancer medicine, liver disease resistance is complementary professional platform, the company flagship product, for injection for broad spectrum were double effect of biological immune enhancer, exclusive booster injection of patent protection,is the father of domestic brands were stated, the market share of 56.85%. The acetic acid peptide injection for domestic sales of the first piece of the peptide varieties,wide indications, curative effect, high safety, national health insurance b products, the market share of 31.07%. In the face of health policy reform constantly, market competition growing environment, how should A company focus on group development strategy, through the transformation of promote continuously optimize operation ability, through the compliance management for sustainable and healthy development, strive for the five-year medical reform movement in surging ahead,stand out is the need for managers to think deeply about the direction.In this paper, through the first analysis of the pharmaceutical market environment,while the new situation of the pharmaceutical industry and the overall development trend of the market analysis, pointed out that the current market environment A Medicines Company facing the macro environment. Then the Medicines Company A analysis of internal and external SWOT, pointed out that the new situation under the A Medicines Company marketing system and the main problems of strategic. Finally,under the new situation of the A Medicines Co organization marketing strategy for product, price, channel, promotion, and other four direction of transformation analysis,for the A Medicines Company to provide the continuous development of recommendations.