Study On Development Strategy For Changchun Emerging Industry Equity Investment Fund Company

In recent years,as the development of Chinese economic rising rapidly and development,various types of private equity investment enterprises are booming all over the country. Among them,the local governments have set up a state-backed investment company to guide and leverage private fund into the substantial economy, in just a few decades,in promoting the national and local economic growth, adjusting the industrial structure,perfecting the capital market,especially in the booster strategic emerging industries and the development of science and technology innovation enterprise play an important role, it has made an indelible contribution on solving the financing bottleneck problems in the process of development of small and medium-sized enterprises. Changchun Emerging Industry Equity Investment Fund Company(CEI) is not only in this context but also is an private-equity firms in Changchun city government leading the establishment of a state-owned background.The growth rate of China’s economy is changing,structural adjustment is difficult and earlier stage of stimulus digestion phase specific,there stages are added, economic development is into the new normal,financial crisis appeared impact on the world economy deeply and will be further,fast changing,the complexity of the macro environment for the government background of state-owned investment company, it has brought great opportunities and new challenges. Therefore, it has the decisive significance and has an opening of new situation to conduct the thorough research to the enterprise development strategy,reasonable planning, the effective measures for implementation for the next development of Changchun new firms.This article mainly aims at the development strategy of new firms in CEI for case study. First of all,this article introduced the CEI operating status and the problems existing in the management process, and from the background of government,project exit channel, the Angle of legal restrictions, and personnel, and other company carried on the analysis to the cause of the problems of firm; then,strategic management theory uses all this article, using the integrated PEST analysis and SWOT analysis model, the macro environment of the company has carried on analysis, to facing the opportunities of the company, threats, advantages and disadvantages of a deeper understanding, and according to the different stages of development of the company growth and maturation, to puts forward the strategy of WO and SO targeted and respectively, through enhanced growth stock investment core business strategy to consolidate the development of more effective implementation of the strategy; finally, for the company development strategy,through the recognition of the strategic and strategic operation and strategic control and evaluation step to be implemented, and put forward from the rich financing channels, strengthen the international cooperation, improved service quality,improving human resources management, cultivating enterprise culture, established brand image and the use of information technology and so on, to ensure the effective implementation of the strategy.Through analysis, it can be seen that the problems faced by CEI and faced lots of the problems in the rapid development of enterprises. Therefore,in this article, it provides the strategic development direction of CEI at the same time,and it also has the certain enlightenment function for similar local government background private-equity firms to set up scientific,standardized,feasible strategic planning and implementation of the strategy.