The Study On Qingdao CF State-owned Investment Company Development Strategy

Since the2008financial crisis, we are facing complex economic forms in domestic and international, excess capacity, accelerate our restructuring, deepening reform of state-owned investment company has to face great challenges. Qingdao CF State-owned Investment Company as a young company also is facing a new phase of development. According to the requirements of enhancing the core competitiveness of enterprises, give full play to the state-owned investment enterprise in the leading regional economic development and leading role of the requirements, there are still some problems in development of company, it is needed that the state-owned enterprises on a strategic breakthrough.Base on studying relevant strategic management theories, this article use five kind of Competitiveness theories, value chain theory and core competence theory and analysis methods. Analyzes development environment, company’s industry portfolio competition, the competitive environment and emerging areas of corporate resources, Ability of Qingdao CF state-owned investment company. On this basis, designed the company’s development strategy, set the company’s strategic positioning, development objects, overall strategy and major business development strategy, a strategic implementation plan and security measures. Through this study, hope to play a role of reference to the development strategy of Qingdao CF state-owned investment company.