Marketing Strategy Study On Shen Zhen Sales Department Of Z Securities Company

Economic reforms in China in the late 1970 s drive the development of China’s securities market. It has become an important integral part of the socialist economy system which played an important role in the economic and state-owned enterprise reform in China.In the past 20 years, the securities market in China has become one of the largest, sophisticated and most dynamic in the world. Brokerage firms play an important role as an intermediary in the market. Whilst, the expansion is rapidly growth and becoming mature to cope with the world financial market.Brokerage serviceis the major source of profit fora Securities Company, while, as the most basic business unit to provide service towards investors.Moreover, it is significant in brand building and implementing all business strategies of a Securities Company. The topic is based on the actual work experience, of which we will apply the marketing theory, research on marketing plan, to develop feasible strategies for the firm. This paper have three parts: In the first palce, it is reviewing the current situations of Chinese securities, then using SWOT analysis from both securities market and brokerage firms development on both macro and micro perspectives within China, such as carefully examine the business environment, business opportunities, and marketing data analysis. Targeting on develop a proposal which pinpoint the important market data, serve high net-worth clientele, develop low risk investment vehicles, identifying market position, and enhance service products etc. At last, we will conclude and suggest the company coverage, human resources and compensation scheme.