Research On The Structure Of BAT Social Network Based On The Link Of Financial Products

Network interactive brings Web2.0 and spawned a large number of social networks that shares communication and information. Whether it is social networks(Facebook,QQ, Wechat,etc.), shopping social network(public comment, Taobao, etc.) or enterprise social network, has become a part of our life. Social network brings convenience and popularity that attractted three big Internet giant, that is baidu(b), Ali(a), Tencent(T).They smelled the business opportunities. As China’s most influential three big network,they established of a bat enterprise social network, through interactiving transactions, "mergering" interconnection and sharing information, so as to avoid malicious competition and form trade barriers or strengthen theirs contact and cooperation. The most striking business opportunities and cooperation is how to use social network to construct the BAT financial business ecosystem,that creating a combination of industry and finance ecological chain, formed the funds in the financial network structure of the bat, the closed-loop flow.In this paper, we using social network analysis method and UCINET tools of bat social network visualization processing, and then through the in-depth analysis of the bat social network structure and properties of different internet financial products function,relationship and structure. In order to study the layout of the bat, expected bat investment and cooperation field and understand the main mode of development of Internet banking,and give practical advice to bat based on their financial advantages and existing problems.The results show that in the BAT network, in order to promote the third-party payment platform,Baidu emphatically layout social shopping network in the field of internet financial, pre control their "purse" and taking deposit. Tencent is the best intermediary and control the bat financial network core, combined with Tencent timely launched Wechat, a light application of social networking tools, Tencent easily won the ticket of Internet banking. Ali have the minimum variance of relative center degree andbetweenness centrality, so Alibaba products are the most concentrated, high concentrated industrial chain distribution brings Ali the most effective information data, the most accurate consumer expectations. The results of analysis of middle node BAT showes the exchange of information is more close in same group than different group,thus industry have more competition than cooperation.Research result shows, the joint of BAT improves kaffir effect of each part and expands buyer’s market and a seller’s market. However BAT sharing information on the field of social networks, search engine, big data and cloud computing,has maintained independentcan on the core areas of finance information at the same time,thus can formed the customer dependence path and viscous, and maintains the stability of each buyer’s market and a seller’s market.