Research On The Risk Prevention Of Network Insurance

The insurance industry is a traditional industry in the financial industry and has a long history of thousands of years. Even from the first insurance policy in Florence in 1384, the modern insurance industry also has a history of several hundred years.In the rise of the tide of information science and technology and the rapid development of big data and cloud computing, Internet consumption environment becomes more and more popular. The implication of the enormous potential of the Internet banking began to emerge. The numerous business giant have their sights on Internet banking industry. The insurance sector, regarded as "the last sleeping giant" in financial industry, is getting rid of the bondage of its complicated rules and regulations, and increasingly involved in a new revolution.Under the constant convergence of the Internet and financial insurance, a new model of insurance marketing, which is based on computer network, has emerged as the times require, and has become the focus of attention in the field of industry.As one of the direction of the Internet financial development, network insurance has broad market prospects. Such a traditional industry how into the Internet era, is worth every insurance industry practitioners to think deeply about the problem.This paper starts from the concept connotation and the basic theory of network insurance and takes the risk of network insurance as the research object. Firs, author arranges the development course and present situation of our country network insurance and internal and external problems currently existing in the development. Second, this paper further explores risk of network insurance and the causes of the risk by adopting different research methods, such as experience summarizing, normative analysis and comparative analysis. The risk is classified from three aspects: common risk of insurance products, risk of network approach and special risk of network insurance. This paper put forward the concept of gambling risk and covertly exchange risk for the first time through the analysis of the new online insurance in the current market and combined with the knowledge of the principle of insurance. Some types of insurance, planted with the name of the insurance, do not meet the nature of insurance. It is worth attention and vigilance. Third, according to the existing problems and risks, we based on the experience of the developed countries or regions to prevent risk. Finally, the author puts forward countermeasures of perfecting our country’s network insurance risk prevention measures. The innovation of this paper is to explore the specific risks that may arise in the development and practice of Internet insurance, on the basis of the risk that the traditional insurance industry already exists and the risk of network approach. This paper put forward the concept of gambling risk and covertly exchange risk for the first time, hoping to cause the attention of network insurance operators and the relevant regulatory authorities. In the future, product innovation and supervision need to be vigilant and pay attention to prevention. The author puts forward the solution to the specific risks. The insurance industry should develop innovative insurance coverage for the network, such as the Network Insurance, through the mutual restriction between the two insurance companies market.The main conclusions of this paper: First,due to the strong dependence on the data, the insurance industry by the impact of data security is great, can ensure that the consumer’s personal privacy information is not compromised, related to the sustainable development of the entire insurance industry. Through legislation to regulate the use of data and ensure information security, is more effective and effective measures. The state should establish a data security protection act. The state can start from two aspects: industry self-regulation and consumers. On the one hand, actively guide industries to voluntarily reach and comply with industry standards, improve the information disclosure mechanism and supervise industry self-discipline. On the other hand, strengthen the data protection awareness of consumers, standardize business data application behavior. Second, we should establish a insurance data sharing platform. Big data is an important foundation for the development of the insurance industry in the Internet era, but also an important guarantee for the depth of the insurance industry and other areas of mutual exchange. Within the industry, it can integrate various information resources insurance, premium, insurance policies and claims and other, make the industry benchmark pricing more scientific and accurate. In terms of cross industry, it can make insurance system, traffic, credit and medical related fields communicated and connected deeper, and can make the risk control, credit and information system get strong support. Third, insurance industry should develop innovative insurance coverage for the online insurance. Customers can choose to another insurance company for "network of insurance" insurance, must be marked with product name, buy website and the product belongs to the insurance company, quite to the participants of the insurance network to hire professionals for the purchase of network insurance. Once the network insurance dispute in the preservation, claims or rights and responsibilities, the problem can be resolved by another insurance company, to protect the interests of insured customers by the fair maintenance.