The Retail Business Competition Strategy Research Of Huishang Bank

In financial market globalization and China’s banking increasingly fierce competition background, banks are one of the retail business as the main development direction. City commercial banks to want to in the increasingly fierce competition in the banking industry in better survival and development, must be based on the actual situation of their own to seek and constantly improve themselves, will continue to own a powerful and effective way. Huishang bank as a small and medium-sized city commercial banks, take toot in local,to position itself as Anhui’s own bank. If Huishang bank want to compete with other commercial Banks, it is necessary to use the policy advantages, positive thinking the current problems existing in the competition of the retail business development, according to own actual situation make the feasible development strategy,First of all, the domestic and foreign commercial banks in the retail business research results were introduced in detail. Secondly, through the analysis of the overall development of the retail business of Huishang bank, summed up the enlightenment in the development of retail business. At the, same time, Huishang bank retail business competition strategy formulation and implementation of the problems existing in the system is analyzed and studied., and based on micro commercial bank retail business competition strategy made a detailed SWOT analysis. Through the analysis, put forward promote Huishnag bank retail business competition ability of countermeasures suggestions.